When marketing a law firm, Google Ads are crucial for getting in front of and attracting high-value clients. However, you need ample expertise behind your campaigns to experience true success with Google Ads. At YourFirmOurMarketing, we can build winning Google Ads for law firms that maximize your visibility and connect with new clients.
Google and other search engines are important to optimize for if you want prospective clients to find you online. These audiences take more time to conduct research into attorneys before entrusting them with their cases, making it important for you to show up in searches over competing firms.
Search engine optimization (SEO) can help you appear in rankings organically, but you must supplement these efforts with high-quality paid ads. Through the Google Ads platform, you can target the kinds of terms that your audiences are using at every stage of the client journey, from the time they conduct initial research into their case to the moment they’re ready to schedule a consultation.
Unlike organic rankings, Google ads display search results in the form of ads either at the top or bottom of search engine results pages. They will appear similar to organic results, inspiring people to click on them when they come across them after performing a search.
With a strong Google ads campaign behind your brand, you’ll be able to further stay top-of-mind among audiences and differentiate yourself from competing firms and attorneys.
Keep in mind that attorneys and law firms face stiff competition when it comes to paid ads. You’ll need to pay for the most popular terms in your practice areas to get the best results, which are often costly. To make sure you get the most from your advertising budget, you must strategically select the terms you want to target and avoid overpaying for campaigns that underperform.
We can help by developing an effective Google Ads strategy that chooses the right terms at the right price, enabling you to reach your audiences without going over budget. You’ll also reach more high-quality leads with the right campaign, which will lead to more valuable cases and subsequently positive ROI from your ads.
To give your practice the chance to succeed with law firm Google ad campaigns, you need to work with experts who have experience with them. YFOM has developed highly successful Google ads for law firms of all kinds and sizes. Regardless of whether you’re a solo attorney or a large firm, or whether you’re in personal injury or family law, we’ll engineer a campaign that’s geared for success from the start.
The professionals at YourFirmOurMarketing have over eight years of collective experience in marketing and advertising for law firms, and Google ads are no exception. If you want your Google ads campaigns to thrive, we’re here to make sure you succeed. Depending on what your specific firm requires and your firm’s practice areas, we’ll help select the ideal terms and ensure your advertising dollars don’t go to waste.
For more information about our Google ads services and others, reach out to us today to discuss your needs.